Proposal: [Project Name]
Prepared for: [Client Name] Prepared by: empress Date: [Date] Valid until: [Date + 30 days]
Executive Summary
[2-3 paragraphs maximum. Answer: What's the problem? What's our solution? What's the outcome?]
Key Points:
- [Main benefit 1]
- [Main benefit 2]
- [Main benefit 3]
Understanding Your Challenge
[Show we understand their situation. Reference discovery conversations. Be specific about their context.]
Current State
[What exists today. Pain points. Limitations.]
Desired State
[What they want to achieve. Success criteria they've articulated.]
Gap
[What's preventing them from getting there. Why they need help.]
Our Approach
Phase 1: [Phase Name]
Duration: [X weeks] Objective: [What this phase accomplishes]
Activities:
- [Activity 1]
- [Activity 2]
- [Activity 3]
Deliverables:
- [Deliverable 1]
- [Deliverable 2]
Phase 2: [Phase Name]
[Repeat structure]
Phase 3: [Phase Name]
[Repeat structure]
Team
| Role | Person | Responsibility |
|---|---|---|
| Engagement Lead | [Name] | Overall delivery, client relationship |
| [Role] | [Name] | [Responsibility] |
| [Role] | [Name] | [Responsibility] |
[Brief bios if helpful, 2-3 sentences each]
Timeline
Week 1-2: Phase 1 - [Name]
Week 3-6: Phase 2 - [Name]
Week 7-8: Phase 3 - [Name]
Key Milestones:
- [Date]: [Milestone 1]
- [Date]: [Milestone 2]
- [Date]: [Milestone 3]
Investment
Option A: [Name]
Total: $[Amount]
| Phase | Duration | Investment |
|---|---|---|
| Phase 1 | [X weeks] | $[Amount] |
| Phase 2 | [X weeks] | $[Amount] |
| Phase 3 | [X weeks] | $[Amount] |
Option B: [Name] (if applicable)
[Alternative scope/pricing]
Payment Terms
- 50% upon signing
- 25% at [Milestone]
- 25% upon completion
Why empress
Relevant Experience
[1-2 similar projects with outcomes]
Our Differentiators
- [Differentiator 1]: [Brief explanation]
- [Differentiator 2]: [Brief explanation]
- [Differentiator 3]: [Brief explanation]
Next Steps
- Review this proposal
- Schedule a call to discuss questions
- Sign SOW and kick off
Contact: [Name], [Email], [Phone]
Appendix (if needed)
- Detailed assumptions
- Technical specifications
- Team detailed bios
- Case studies