Stakeholder Map
Project: [Project Name] Client: [Client Name] Created: [Date] Updated: [Date]
Stakeholder Overview
Power/Interest Grid
INTEREST IN PROJECT
Low High
┌────────────────┬────────────────┐
High │ KEEP │ MANAGE │
│ SATISFIED │ CLOSELY │
POWER │ │ │
│ [Names] │ [Names] │
├────────────────┼────────────────┤
Low │ MONITOR │ KEEP │
│ (minimal │ INFORMED │
│ effort) │ │
│ [Names] │ [Names] │
└────────────────┴────────────────┘
Key Stakeholders
Decision Makers
[Name 1]
| Field | Details |
|---|---|
| Title | [Title] |
| Role in Project | Executive Sponsor |
| Power | High |
| Interest | High |
| Attitude | Supporter / Neutral / Skeptic |
| Concerns | [What they worry about] |
| Success Criteria | [What they need to see] |
| Communication | [How/when to engage] |
| Our Champion? | Yes / No / Potential |
Notes: [Any relevant context]
[Name 2]
| Field | Details |
|---|---|
| Title | [Title] |
| Role in Project | Budget Owner |
| Power | High |
| Interest | Medium |
| Attitude | Supporter / Neutral / Skeptic |
| Concerns | [What they worry about] |
| Success Criteria | [What they need to see] |
| Communication | [How/when to engage] |
| Our Champion? | Yes / No / Potential |
Notes: [Any relevant context]
Influencers
[Name 3]
| Field | Details |
|---|---|
| Title | [Title] |
| Role in Project | Technical Authority |
| Power | Medium |
| Interest | High |
| Attitude | Supporter / Neutral / Skeptic |
| Concerns | [What they worry about] |
| Success Criteria | [What they need to see] |
| Communication | [How/when to engage] |
Notes: [Any relevant context]
Day-to-Day Contacts
[Name 4]
| Field | Details |
|---|---|
| Title | [Title] |
| Role in Project | Project Lead |
| Power | Medium |
| Interest | High |
| Attitude | Supporter / Neutral / Skeptic |
| Concerns | [What they worry about] |
| Success Criteria | [What they need to see] |
| Communication | [How/when to engage] |
Notes: [Any relevant context]
Stakeholder Dynamics
Relationships
[Name A] ───reports to──→ [Name B]
│
└──influences──→ [Name C]
[Name D] ←──conflict──→ [Name E]
Political Landscape
Alliances:
- [Names] tend to align on [topic]
Tensions:
- [Name] and [Name] have different views on [topic]
Hidden Influencers:
- [Name] has more influence than title suggests because [reason]
Engagement Strategy
By Stakeholder Type
| Type | Strategy | Frequency |
|---|---|---|
| Manage Closely (High power, high interest) | Regular 1:1, involve in decisions | Weekly+ |
| Keep Satisfied (High power, low interest) | Keep informed, no surprises | Bi-weekly |
| Keep Informed (Low power, high interest) | Regular updates, listen to input | Weekly |
| Monitor (Low power, low interest) | Minimal, general updates | Monthly |
Key Relationships to Build
| Stakeholder | Current State | Target State | Actions |
|---|---|---|---|
| [Name] | Neutral | Champion | [Specific actions] |
| [Name] | Skeptic | Neutral | [Specific actions] |
Potential Blockers
| Stakeholder | Risk | Mitigation |
|---|---|---|
| [Name] | May resist [what] | [How to address] |
Communication Plan
By Stakeholder
| Stakeholder | Channel | Frequency | Owner | Content |
|---|---|---|---|---|
| [Name] | 1:1 meeting | Weekly | [Our person] | Progress, decisions |
| [Name] | Email update | Weekly | [Our person] | Status summary |
| [Name] | Steering committee | Bi-weekly | [Our person] | Executive summary |
Key Messages by Audience
Executives:
- [Message 1]
- [Message 2]
Technical team:
- [Message 1]
- [Message 2]
End users:
- [Message 1]
- [Message 2]
Review Log
| Date | Changes | Implications |
|---|---|---|
| [Date] | [What changed] | [How it affects our approach] |